About us

Lumadu

Honey With Identity

Lumadu was created with one belief: honey should tell the truth of where it comes from. It should carry the identity of its land, its season, and the flowers that shaped it. Most honey today is blended, mixed, or overly processed until every bottle tastes the same. We believe nature deserves more respect than that.

In the rural landscapes of Kelantan, stingless bees (kelulut) create a rare form of honey that is naturally tangy-sweet, rich in antioxidants, full of probiotics, and known for its medicinal properties. But beyond the benefits, madu kelulut has something even more special — a flavour that reflects the land it comes from.

This is where Lumadu begins.

OUR PHILOSOPHY

Origin. Season. Flora.

Each batch of Lumadu is defined by three natural elements:

1. Origin — the region where the bees live  
2. Season — the exact month the honey is harvested  
3. Flora — the flowers and trees the bees collect nectar from  

These factors create a honey that is honest, traceable, and full of character. We bottle each batch exactly as nature produced it, without blending or dilution. This allows you to taste the subtle differences shaped by soil, rainfall, temperature, and the surrounding ecosystem.

WHY MADU KELULUT?  

A Honey Unlike Any Other

Madu kelulut is harvested from stingless bees and is fundamentally different from normal honey. It is lighter in sweetness, naturally acidic, refreshing, and incredibly rich in antioxidants and probiotics. Its benefits are widely known, but the true challenge has always been authenticity.

Lumadu exists to solve that challenge.

OUR AUTHENTICITY SYSTEM  

Pure Honey, Verified.

We believe trust should never be assumed — it should be proven. Every Lumadu bottle includes a QR-linked Certificate of Authenticity showing:

• Region of origin  
• Harvest month  
• Floral source (Akasia, Gelam, or Multiflora)  
• Detailed lab test results  
• Batch code  
• Tasting notes  

This transparency allows customers to understand exactly what they’re consuming and why each batch tastes unique.

THE FIRST EDITION  

Kelantan · October 2025 Harvest

Our journey begins in Kelantan, where small kelulut farms are surrounded by diverse flora and cool October rainfall. This season produces honey that is bright, tangy, lively, and naturally complex.

Our initial lineup includes:

• Akasia — light, floral, smooth  
• Gelam — bold, medicinal, potent  
• Multiflora — complex, layered, alive  

Each bottle captures a single moment in time — a snapshot of nature’s character during that harvest.

OUR MISSION  

To Bring Malaysian Madu Kelulut to the World

We envision Lumadu as the global benchmark for authentic Malaysian kelulut honey. Not just a wellness product, but a premium craft honey defined by its terroir — the same way the world appreciates specialty coffee, tea, and chocolate.

 

"Lumadu is more than honey.  
It is a story of place — bottled with honesty, preserved with care, and shared with the world."

Thank you for being part of our journey.